Hawk Nelson is featured in the back-to-school promotion for the national retail chain JCPENNY with the release of the exclusive "Don't Forget About Me EP" on iTunes, in commercials and through the website launch. The promotion features a tribute to the 1985 classic film, "Breakfast Club," with remakes of the Simple Minds' hit song "Don't You (Forget About Me)." Hawk Nelson is one of only five bands included in the special EP and currently their version was the most popular single on the EP according to iTunes.
In addition to the exclusive EP, the remakes are featured on the JCPENNY interactive "choose your own adventure" website. Teens listen to Hawk Nelson's music as they pick and choose their clothing selections for the different fashion line models. As they select their school style, they can also purchase Hawk Nelson's song. The "Get That Look" campaign will run throughout the month of August.